{"title":"Silvina LONDON","description":"","products":[{"product_id":"the-grey-hair-routine-duo","title":"The Grey Hair Routine Duo","description":"\u003ch2\u003eGrey Hair Shampoo \u0026amp; Conditioner Duo for Silver, White and Grey Hair\u003c\/h2\u003e\n\u003cp\u003eFeel proud of your grey. This gentle grey hair shampoo and conditioner duo keeps brassiness away without ever turning your hair blue — so you can wash your hair every day without switching between purple shampoos.\u003c\/p\u003e\n\u003cp\u003eDesigned specifically for grey, silver and white hair, the routine hydrates, softens and enhances natural shine while maintaining your true shade.\u003c\/p\u003e\n\u003ch2\u003eGentle Grey Hair Shampoo That Neutralises Brassiness\u003c\/h2\u003e\n\u003cp\u003eOur grey hair shampoo balances your natural tone and neutralises brassiness while remaining kind to delicate silver strands. Unlike harsh purple shampoos, it won’t dry or stain the hair fibre.\u003c\/p\u003e\n\u003cp\u003eWith naturally derived Blue Magnolia pigments and nourishing Coconut Oil, Hemp Seed Oil, Rosehip Oil and Aloe Vera, it cleanses softly while leaving hair bright, smooth and healthy after every wash.\u003c\/p\u003e\n\u003ch2\u003eHydrating Conditioner for Grey and Silver Hair\u003c\/h2\u003e\n\u003cp\u003eThe grey hair conditioner completes the routine with deep hydration and lightweight smoothing.\u003c\/p\u003e\n\u003cp\u003eA rich blend of Coconut, Rosehip, Babassu, Oat and Aloe Vera nourishes the hair fibre, improves softness and restores natural movement without heaviness.\u003c\/p\u003e\n\u003cp\u003eUse daily for silky, hydrated hair, or leave on overnight as a mask for an extra boost of shine and softness.\u003c\/p\u003e\n\u003ch3\u003eA routine designed for grey hair\u003c\/h3\u003e\n\u003cp\u003eTwo products. One simple routine.\u003c\/p\u003e\n\u003cp\u003e• Neutralises brassiness without staining\u003cbr\u003e• Hydrates and smooths without heaviness\u003cbr\u003e• Enhances the natural beauty of grey, silver and white hair\u003c\/p\u003e\n\u003cp\u003eSoft, luminous grey hair you can trust every day.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003eIs this shampoo suitable for grey hair?\u003c\/h2\u003e\n\u003cp\u003eYes. This shampoo is specifically formulated for grey, silver and white hair to gently neutralise brassiness while keeping hair soft, hydrated and luminous.\u003c\/p\u003e\n\u003ch2\u003eCan I use the shampoo if I still have coloured or dark hair?\u003c\/h2\u003e\n\u003cp\u003eYes. This routine is also suitable during the transition to grey hair. The naturally derived pigments subtly balance tone and can help improve the appearance of coloured or darker hair without staining or drying the hair fibre.\u003c\/p\u003e","brand":"Silvina LONDON","offers":[{"title":"Default Title","offer_id":59705319948622,"sku":"6463903005ae1","price":59.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/1531\/6558\/files\/sh_COND.jpg?v=1779308757"},{"product_id":"the-grey-hair-conditioner","title":"The Grey Hair Conditioner‎","description":"\u003cdiv style=\"text-align: left;\"\u003eWith more than 92% of naturally derived ingredients, this award winning conditioner hydrates, repairs and soften grey hair.\u003cbr data-mce-fragment=\"1\"\u003eIf you hair is oily, we suggest to use a tiny drop. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e250 ml\u003cbr data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003eHERO INGREDIENTS\u003cbr data-mce-fragment=\"1\"\u003eBabassu Oil, Organic Aloe Vera, Rose-hip Seed Oil, Coconut Oil, Hemp Seed Oil, Aquarich (Black Oat Extract), Guar plant (Natural fibre thickener), Natural Betaine.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eWHY WE LOVE IT\u003cbr data-mce-fragment=\"1\"\u003eBlack Oat seeds extract works on the structure, making the hair easier to comb and bounce back.Coconut oil protects and repair the hair without flattening it, whilst Babassu Oil and Organic Aloe Vera add gloss, and soothe dry scalp treats breakage and split ends.\u003cbr data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"product__description product__block product__block--medium\"\u003e\n\u003cdiv class=\"rte rte--product ff-body fs-body-100\"\u003e\n\u003cp style=\"text-align: left;\"\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Silvina LONDON","offers":[{"title":"Default Title","offer_id":59705320014158,"sku":"305","price":33.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/1531\/6558\/files\/conditioner_bottle.jpg?v=1779308771"},{"product_id":"the-grey-hair-oil-ritual","title":"The Grey Hair Oil Ritual","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA light, blue-toned oil enriched with coconut, oat and shea oils. Comforts and restores even the driest grey hair — without heaviness, silicones or yellow tones.\u003c\/p\u003e","brand":"Silvina LONDON","offers":[{"title":"Default Title","offer_id":59705320046926,"sku":"1007","price":31.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/1531\/6558\/files\/GREY_HAIR_OIL_RITUAL_ON_HAND.jpg?v=1779308771"},{"product_id":"the-grey-hair-shampoo","title":"The Grey Hair Shampoo","description":"\u003cp data-start=\"63\" data-end=\"130\"\u003e\u003cstrong data-start=\"63\" data-end=\"128\"\u003eSoft, shiny, brass‑free grey hair – from the very first wash.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"132\" data-end=\"452\"\u003eThis award‑winning shampoo is 93% naturally derived and gentle enough for daily use. Its naturally derived \u003cstrong data-start=\"239\" data-end=\"256\"\u003eblue pigments\u003c\/strong\u003e from Gardenia Florida and Maltodextrin keep brassiness away for the long term – without ever turning your hair blue. That means \u003cstrong data-start=\"385\" data-end=\"417\"\u003eno more alternating shampoos\u003c\/strong\u003e and no more fear of over‑toning.\u003c\/p\u003e\n\u003cp data-start=\"454\" data-end=\"777\"\u003ePacked with \u003cstrong data-start=\"466\" data-end=\"531\"\u003eCoconut Oil, Hemp Seed Oil, Rosehip Oil and Black Oat Extract\u003c\/strong\u003e, it does more than cleanse. It \u003cstrong data-start=\"563\" data-end=\"600\"\u003erepairs, strengthens and hydrates\u003c\/strong\u003e, giving grey hair softness, shine and natural bounce back. A silky lather washes away build‑up while leaving your scalp and strands nourished – ready to style, move and glow.\u003c\/p\u003e\n\u003cp data-start=\"779\" data-end=\"841\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"779\" data-end=\"839\"\u003eOne shampoo. Every wash. Beautiful grey hair, every day.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Silvina LONDON","offers":[{"title":"Default Title","offer_id":59705374376270,"sku":"65f425b7e1fae","price":32.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/1531\/6558\/files\/shampoonew.jpg?v=1779310059"}],"url":"https:\/\/hot-chi.com\/collections\/silvina-london.oembed","provider":"HotChi","version":"1.0","type":"link"}