About HotChi

Girls hugging and smiling

HotChi was created to help girls like us to not only look good on the outside, but feel amazing on the inside too.

HotChi is the first Mood Boosting Skincare brand to be powered by the secret ingredient of Chi—the life force inside all of us—that gives us the confidence, strength and resilience to become whatever we want in life.

We believe that the things holding us back—lack of confidence, fear of failure, stress—OMG stress!—can be beaten by naturally boosting our mood and mindset to become more ambitious, confident and fearless versions of ourselves.

HotChi is our inner voice that tells us You got this, girl. It’s our spirit, guiding and protecting us as we take chances in life, say yes to things, and dare ourselves to be brave and adventurous


Catarina Pereira, HotChi founder

HotChi is a small, indie beauty brand founded by Catarina Pereira in 2023. “I'm 5 feet tall but every day I feel 6 feet tall!”

Olá!

I'm Catarina, 27, from a tiny town in Portugal. I studied Fashion Design in London and moved to Manchester after graduation. Starting my own fashion and beauty business was always my dream, but fear of the unknown held me back.

Then I discovered that inner confidence can be built up, just like a muscle, through the power of Chi, and everything changed. Chi is this ancient Chinese concept that we have a life force within us, and nurturing it helps us beat stress and negativity.

As young women, our moods and emotions are everything. They shape how we present ourselves at work, in love, and in our social life. By boosting our emotional wellbeing naturally, we become strong and fearless, driving our ambition and success. Plus, it makes us super fun and spreads positive vibes to everyone around us!

For all young women around the world who doubt themselves, don’t speak up, or don’t know how to unlock their full potential, HotChi is for you

Dr Chi, HotChi co-founder
Dr Rita Pei Lee - Dr. Chi

Behavioural Science expert and author Rita Pei Leeknown by many as Dr Chiprovides the science behind the magic at HotChi. Dr Chi brings over 35 years of knowledge and insights into understanding the emotional mental issues facing young women.

Chi: Life Hacks for Girls Book
Out now in paperback

Chi: Life Hacks for Girls*

How to Hack Life’s Secret Code to Health, Happiness and Success That Lies Deep Within Us All

Across the world, the mental health of girls and young women has reached breaking point... From the crushing weight of impossibly high standards to the paralysing fear of failure, young women are cracking under the pressures of a fragmented and broken society.

But from the shattered pieces, a glimmer of hope emerges – the ancient wisdom of Chi, literally translated as “life force” holds the key to unlocking life’s secret code for health, happiness and success.

Through shared narratives and expert counsel, discover the power of vulnerability, the beauty of imperfection, and the transformative potential of embracing our authentic self.

In Chi: Life Hacks for Girls*, Rita Pei Lee shares a roadmap for self-discovery, healing and empowerment to hack the system and thrive in the face of adversity.

What's our secret?

HotChi products are powered by our unique Mood Boosting Mindcare Technology, infusing Botanical Actives + Essential Oils + The Power of Chi


Our products contain natural, vegan mood boosting ingredients to help us deal with everyday stresses life throws at us. Only when we are stress-free can we begin to feel strong, resilient and confident to take on the world and be our best self. We call this Mindcare and we believe it’s the most important innovation in the beauty industry.

Three Girls hugging each other

Our Beliefs

We believe that young women should be free of daily stress and anxiety, because happy, friendly, healthy people make the world a nicer place.


We believe the beauty industry is holding us back because it puts too much emphasis on how we look and not on how we feel


We believe it’s what’s on the inside that counts.


We believe that when we feel great, we look great. Think about how amazing you look when you’re on holiday. Is it the sun, the cocktails or two weeks away from your toxic manager? Probably, but it’s also that holiday glow you get from feeling free, happy and relaxed. That’s what we believe we’ve bottled in every HotChi product.

Female Founded

Cruelty Free

100% Vegan

Zero Chemicals