About HotChi

Girls hugging and smiling

HotChi is our inner voice that tells us You got this, girl. It’s our spirit, guiding and protecting us as we take chances in life, say yes to things, and dare ourselves to be brave and adventurous


Catarina Pereira, HotChi founder

HotChi is a small, indie beauty brand founded by Catarina Pereira in 2023. “I'm 5 feet tall but every day I feel 6 feet tall!”

Olá!

I'm Catarina, 27, from a tiny town in Portugal. I studied Fashion Design in London and moved to Manchester after graduation. Starting my own fashion and beauty business was always my dream, but fear of the unknown held me back.

Then I discovered that inner confidence can be built up, just like a muscle, through the power of Chi, and everything changed. Chi is this ancient Chinese concept that we have a life force within us, and nurturing it helps us beat stress and negativity.

As young women, our moods and emotions are everything. They shape how we present ourselves at work, in love, and in our social life. By boosting our emotional wellbeing naturally, we become strong and fearless, driving our ambition and success. Plus, it makes us super fun and spreads positive vibes to everyone around us!

For all young women around the world who doubt themselves, don’t speak up, or don’t know how to unlock their full potential, HotChi is for you

Dr Chi, HotChi co-founder
Dr Rita Pei Lee - Dr. Chi

Behavioural Science expert and author Rita Pei Leeknown by many as Dr Chiprovides the science behind the magic at HotChi. Dr Chi brings over 35 years of knowledge and insights into understanding the emotional mental issues facing young women.

Chi: Life Hacks for Girls Book

What's our secret?

HotChi products are powered by our unique Mood Boosting Mindcare Technology, infusing Botanical Actives + Essential Oils + The Power of Chi


Our products contain natural, vegan mood boosting ingredients to help us deal with everyday stresses life throws at us. Only when we are stress-free can we begin to feel strong, resilient and confident to take on the world and be our best self. We call this Mindcare and we believe it’s the most important innovation in the beauty industry.

Three Girls hugging each other

Female Founded

Cruelty Free

100% Vegan

Zero Chemicals